Relying solely on historical data has limitations, particularly in such dynamic, fast-moving arenas as healthcare and IT. Any conclusions drawn may turn out to be less predictive or prescriptive than as originally put forth. The old adage “if we don’t learn from history, we are doomed to repeat it,” is diluted by the pace of technological change. Relatively new innovations such as smart phones, iPads, and social media continue to alter the nature of human-machine interaction, workflow and social reach.
I wrote about this a while back, but it seems like others are taking note:
“The U.S. Federal Trade Commission (FTC) on Thursday (Feb. 25) screamed “the Emperor has no clothes” by reporting to consumers that one of the largest firms issuing “Verified Secure Breach Protection” seals doesn’t really verify much at all. The practical impact of the ruling for E-Commerce sites is unclear, both because the FTC has little authority to enforce its rulings and because consumers have typically been impressively apathetic about security and privacy issues.”